Here’s how crypto projects creating non-fungible tokens (NFTs) can make their collections visible to millions of enthusiasts around the world
Non-fungible tokens (NFTs) are one of the emerging technologies that took 2020 and 2021 by storm. In those two years, the NFT market grew to more than $11 billion by February 2022 On sites like OpenSea and Mints. As the industry continued to build excitement about it, prices and user interest skyrocketed.
During crypto winter, following several major crashes and industry-changing events, the NFT market suddenly began to decline. However, while there was a big drop in market value, the NFT market is still alive and well in 2023. While many still see the phenomenon of meme sales as a symbol of what the NFT market has achieved, those in the industry know that this is far from the truth.
From Play2Earn games to online digital asset trading and the entire GameFI industry, NFTs have embedded themselves in the world of Web 3 and blockchain. There has never been a better time to launch an NFT collection, especially in 2023, where many less-active NFT creators have disappeared.
In this article, we will return to this emerging market by exploring the three best ways to promote NFTs in 2023. We will cover:
Press releases are one of the most effective ways to communicate updates about a company, brand, or nonprofit. Nevertheless, this media format is not just for those areas, NFTs are also an ideal candidate for distributing information through news networks. Whenever an artist creates a new collection or wants to share the success of their current works, a press release can be an extremely powerful tool.
especially when With access to a well-established network of news services already in place, it is easier than ever to promote your NFT. By connecting to these networks, you can distribute content to high-profile sites in the blockchain community, putting information about your NFT collection in front of the exact people who are most interested in them.
Since NFT news is no longer as popular as it used to be, the ability to reach the front page of these sites will increase excitement around your project and ensure people take notice. Teams can submit crypto press releases for NFT projects.
Considering the high concentration of investors on crypto and blockchain-related Keeping information about new NFT projects here is one of the most effective ways to promote new collections.
Social media is a central playground that drives connection. Especially in the world of NFTs, where 1:1 sales drive the industry, building influencer relationships on social media can be one of the most effective ways to generate interest in your NFT projects. Social media allows you to post previews of your NFT projects and snapshots of your progress, drawing attention to you and helping potential buyers find you.
There are several different social media sites you can use to promote your NFT:
• reddit- Reddit has a thriving NFT community, with designated subreddits to promote and share new NFT projects. By reaching out to these communities and sharing with them, you’ll be able to find new audiences faster.
• Instagram – As far as the visual space is concerned, Instagram is a leading platform when it comes to sharing NFT content and engaging audiences. Think of your Instagram account as a board for your images, designs, updates, and initial concept displays. Create an eye-catching space that surprises people when they click on your profile.
• Twitter – Twitter has a huge community of people interested in Web3 content and NFTs. By using hashtags you can put your content directly in front of those communities. By including photos of your NFTs, you can give people a taste of your style, and inspire them to click through to your profile to see more.
Overall, these sites will help you find an audience that likes your work and wants to see you grow.
The art sector, in general, not even specifically connected to the NFT market, is a sector that thrives on influencer marketing. Especially on sites like Instagram, which provide a visual platform where users can scroll through artwork and find something they like, NFT displays can do great.
In addition to building your own audience on social media, you are also able to generate interest in your NFT project by working with influencers who already have a large audience. The influencer marketing industry has become quite valuable now. Making it one of the fastest growing forms of advertising in the world.
By working with influencers, you can put your NFT projects in front of interested parties. Yet, unlike other methods like press releases or your social media, people who see your sponsored content will already have a strong positive association with that influencer. If an influencer shows your artwork to their audience, they will immediately connect with your work.
The NFT market – while it is also driven by money and investment – is one that primarily comes back to art and the appreciation of a work created by an artist. By paying attention to this factor, you’ll be able to find new groups of people to appreciate what you create. You will then be able to attract new investors from influential accounts, increasing interest in your projects as well as growing your audience.
The NFT market is on the verge of a boom. Considering its previous heights, now is the right time to refocus on creating a series of exciting NFT projects and launching them into the Web3 community. However, marketing in the world of NFTs is easier said than done.
By following the strategies outlined in this article, you will be able to promote your NFT projects to a larger audience, gaining followers faster and increasing interest in your next launch. You’ll become a thriving NFT artist in no time.
Blockchain analyst and writer with a scientific background. 6+ years in IT-Analytics, 3+ years in Blockchain.
Along with independent analysis, he also worked in start-ups (Swap.Online, Moneroto, Attic Lab, etc.).…Read more by