Organic British dairy brand All Things Butter has announced that from mid-March, its range of butters will be available in Sainsbury’s and Asda stores.
The new listings mark a significant milestone for the brand as it secures its first in-store nationwide listings in the UK supermarket sector.
Sainsbury’s will stock the Salted variant in 365 stores (250g – RRP £3.15), Garlic & Herb in 225 stores (125g – RRP £3.00), and Chilli in 225 stores (125g – RRP £3.00).
Meanwhile, Asda will sell the Salted and Garlic & Herb variants in 283 stores.
Toby Hopkinson, Co-Founder of All Things Butter, commented: “We are thrilled to announce the launch of our butters into the shelves of Sainsbury’s and Asda, marking a big milestone for the brand. We look forward to working with both supermarkets to strengthen our retail presence, support the British agriculture industry and highlight the versatility of butter, encouraging consumers to use it in their day-to-day cooking. We have an exciting year ahead at All Things Butter, so watch this space!”
All Things Butter launched in November 2023, following a pre-seed funding of over £530,000, attracting investment from Hollywood; co-founders of Lucky Chap Entertainment, Josey McNamara and Thomas Ackerley, who produced 2023’s biggest box office hit, Barbie. The brand has also secured funding from serial investor in consumer brands, Adam Levene.
The organic butter brand states that it is aiming to disrupt the traditional, heritage-led dairy industry with the first chef-led approach that introduces a flavour range, whilst putting British farming at the forefront. Since its launch, All Things Butter has witnessed strong sales, with over 100,000 blocks of butter sold in its first ten weeks.
The new supermarket listings mark an expansion of the brand’s footprint in the UK, where it is currently available in Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman, plus independents and wholesale, with further national retailers in the pipeline for 2024.…Read more by Mark Craft
