Ricky Gervais’ Dutch Barn Vodka Secures Listing In Sainsbury’s

3 months ago

Ellers Farm Distillery has announced that its Dutch Barn Orchard Vodka will be available in Sainsbury’s from this week.

This listing follows a major investment from Ricky Gervais in November 2023, which saw the comedian become co-owner of Ellers Farm Distillery. He has embraced his new role with a series of tongue-in-cheek marketing posts on social media.

Sainsbury’s joins Costco, Asda, Waitrose, Tesco and Morrisons in selling Dutch Barn Orchard Vodka. It was launched in 2022 and is made in North Yorkshire with sustainability at the core of the brand’s production process.

Steve Hickey, sales director at Ellers Farm Distillery, commented: “We’re very excited to be working with Sainsbury’s and helping even more consumers rediscover what good vodka really is. Sainsbury’s is one of the UK’s largest and fastest-growing retailers so this listing is a big win for us, and we can’t wait to see our amazing product in the aisles up and down the country.”

Kieran Ballinger-Hepworth, senior spirits buyer at Sainsbury’s, added: “We’re really looking forward to introducing Dutch Barn Orchard Vodka to our shelves. A great-tasting, smooth vodka with a really strong home-grown story.”…Read more by Mark Craft


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