Latino Media Network (LMN) Spanish-language news/talk KTNQ Los Angeles (1020) says a new lineup of programs and talent will debut on Thursday, April 18.
According to a news release, the moves represent a “significant expansion” in its talent pool and programming diversity, and a response to audience growth.
The new lineup is led by Ysaac Alvarez and “Muévete,” which will air weekdays from 9am-1pm. The show will focus on a mix of community-focused dialogue and entertainment, and it will also feature Jorge “Naranjito” Velasquez and Grecia Salamon.
Pili Montilla, meanwhile, will host “Ahora Con Pili Montilla’ from 3-4pm weekdays, with the program centering on local news and issues relevant to the Latino population of Southern California. The show also promises celebrity interviews, politics, education, and cultural segments.
Latino Media Network acquired KTNQ as part of its $60 million, 18-station deal with TelevisaUnivision last year.
“We really want to focus on doing what radio does best and that’s being local, but also engaging on a deeper level with our listeners through social media, events and community work,” KTNQ General Manager Javier Ortiz says in the news release. “We will also continue expanding our partnership with the Dodgers and many other promotional partners to serve and uplift our entire community.”
In addition, “Con Todo con Carlos Alvarez” will offer sports analysis with a local focus, notably the Los Angeles Dodgers. Earlier this year it was announced that KTNQ would continue as the Spanish-language flagship radio station of the venerable National League franchise. KTNQ will also add new team affiliates in Fresno, Calif., and Las Vegas.
Game-day broadcasts will air on LMN’s Spanish regional Mexican KLLE Fresno (107.9) and the HD2 channel of its KISF Las Vegas (103.5), increasing the team’s reach to more than three million potential Hispanic Dodger fans.
Finally, Rafa Sigler will host a new variety show called “Pa’ Variar” from 2pm to 3pm weekdays.
According to a spokesperson for the network, several paid-for shows won’t return as a result of the new programming lineup. Several will remain, however, including an expanded finance show with Manuel Ramos, a legal show with Jose Jordan, and a morning news show with Gustavo Vargas.
KTNQ was the top-rated news talk/sports AM station in L.A with Hispanics 18-49 in February, LMN says, citing Nielsen February 2024 audience estimates among Hispanics 18-49 M-F, 6am-7pm versus other Los Angeles AM stations.
“As we welcome this incredible lineup of talent and launch new shows, we’re invigorated by the positive response from our listeners and the community,” Ortiz said in the release. “These enhancements not only reflect our growth but also our ongoing mission to provide content that truly resonates with our audience.”…Read more by
