Haier takes centre stage as broadcast sponsor of ICC Men’s T20 World Cup 2024sMint Media

1 week ago
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Haier India, a major player in home appliances, has signed on as the official broadcast sponsor for the ICC Men’s T20 World Cup 2024.

This partnership with Star Sports HD, the official broadcaster, puts Haier at the centre of the action during the highly anticipated tournament.

The T20 World Cup, held across the US and West Indies, promises a massive viewership. Haier India recognizes the power of this platform and plans to leverage it strategically. By integrating its brand seamlessly with the digital channels surrounding the tournament, Haier aims to strengthen its connection with millions of cricket fans in India.

Commenting on the exciting collaboration, NS Satish, President, Haier Appliances India, said, “Cricket is not just a sport; it’s an emotion deeply embedded in the hearts of every Indian. At Haier India, we are thrilled to announce our association as the ‘Broadcast Sponsor’ for the ICC Men’s T20 World Cup 2024 on Star Sports HD. Taking our sport-o-tainment strategy to new heights, we aim to build strong connections with cricket enthusiasts and millions of consumers worldwide. We view the ICC Men’s T20 World Cup 2024 as an unparalleled opportunity to engage meaningfully with audiences. As one of the biggest sporting events globally, it offers a platform to solidify our position as a challenger brand that pioneers innovative initiatives.

“Through such strategic associations, our ultimate goal is to forge stronger connections with our customers, understand their needs better, and create products that make their lives smarter, more convenient, and comfortable. We are confident that this association will strengthen our existing consumer connections and unlock new opportunities in line with our vision of ‘more creation, more possibilities’. With a massive fan base not just in India but around the world, we are confident this collaboration will help Haier captivate a larger audience and expand our brand presence.”

This sponsorship adds to Haier India’s growing sports portfolio. The brand is already the official partner of the prestigious Roland-Garros French Open tennis tournament and has former world No. 1 player Ana Ivanovic as its brand ambassador.

Haier is a leading global brand in home appliances and consumer electronics. Founded in 1984 and headquartered in China, Haier has held the number-one position in major appliances for an impressive 15 years. While known for refrigerators, washing machines, and air conditioners, Haier also offers TVs, microwaves, and even mobile phones.…Read more by Aashay Khandelwal

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